SQUEAK AND ROGER BACKGROUND STORY

The aim of my MATD project was to design a type system consisting of two distinct families that communicate together fluently, with individual yet complementing voices. However, the goal is not to design a super-family based on the same skeleton, but two typefaces that are equally mindful of the individual characteristics of the different scripts (Latin, Greek, Cyrillic, and Arabic). The project takes inspiration from well-known typeface pairings from web and print environments, like Helvetica and Times or Georgia and Verdana, and is developed within the context of present-day high-resolution screens.

Roger is a text family that eludes the catego­risation of serif or sans. It is taking characteristics from both models to achieve optimal reading. The letter shapes have been developed with consideration for all scripts supported: Latin, Cyrillic, Greek and Arabic. Roger Italic (currently only developed for Latin and Cyrillic) provides adequate differentiation, though the pace and proportions are not drastically different from the upright. This allows for effortless reading of longer passages of italicised text. Roger performs especially well when used for the mid-length texts, usually read on web platforms.

Squeak is a sans serif typeface, tailored for captions, side notes, and short paragraphs that sets aptly in small sizes. Squeak Italic follows the same direction, and challenges the prejudice of a secondary sans serif style underperforming in small sizes. With a distinct personality, the italic shows the fun side of the family yet, keeps the features of the upright. Squeak is native in Latin, Cyrillic, Greek, and Arabic for upright styles and Latin for italics.

The weight range spans from light to heavy, which allows for typographic richness, both for paragraph setting and attention-grabbing titles. Both type families are variable across the weight axis and also cover five static weights with italics.